[...] The biggest game-changer for me was how incredibly easy the setup was—everything came in a vacuum-packed box, and the only step was literally opening it. That's it! I've always avoided updating my furniture because the thought of having to coordinate delivery, deal with bulky items, and hire someone to assemble it gave me chills. But Rove completely changed that experience. [...] I've never had such a stress-free furniture experience in my life.
I've always liked furniture that feels relaxed and lived-in, and this fit that style perfectly. Once it arrived, I was impressed by how easy the whole process was. Even the packaging was manageable, which made moving everything upstairs much less stressful than I expected.
The shipping was fast and the boxes made it easy to carry inside my place
Oeko-Tex® CertifiedEasy Assemble
O2 Bed SmartFoam™ Cloud Frame
£997
£597/
Black Friday
The O2 Bed SmartFoam™ Cloud Frame is an upholstered bed frame that blends minimalist design with cloud-soft comfort. Built with SmartFoam™, it gives balanced support while keeping things quiet and creak-free. It arrives as a bed frame in a box you can carry up narrow stairs, then zips together without tools: none of the flat-pack faff. Low-profile, rounded edges and a durable, spill-resistant fabric.
Details
Wrapped in durable, spill-resistant Performance Weave, the O2 Bed SmartFoam™ Cloud Frame is an upholstered bed frame that feels soft yet properly supportive, for balanced comfort and long-lasting rest.
Unlike traditional wooden frames, the O2 is fully foam-engineered, giving you silent stability, rounded edges and a low-profile silhouette that sits neatly in any room. Designed to move with you and built for modern living, it's a proper bed in a box: compact boxes that carry up narrow stairs and through tight doorways, then zip together in minutes.
Cloud-Soft SmartFoam™ Comfort – Firm yet adaptive, this technology contours to your body for perfect, restful sleep.
Minimalist, Low-Profile Design – Sleek, soft lines elevate your space while prioritising comfort.
Gets Up Any Staircase – Delivered in lightweight boxes you can carry to a top-floor flat. No lift or removal men needed.
Easy, Tool-Free Assembly – Set up in minutes with simple zip connections. No tools, no hassle.
Sustainable & Durable Build – 100% vegan, OEKO-TEX® certified materials that resist spills, stains and time.
Lifetime Warranty – Enjoy peace of mind knowing your O2 is covered for life.
Available as a double or king size bed frame (frame only). Mattress, bedding and pillows are not included.
Dimensions
King
• Weight: 54.0 kg / 119.0 lbs
Double
• Weight: 44.5 kg / 98.0 lbs
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Delivery & Returns
Free Delivery – Delivered in two compact, easy-to-carry boxes that fit in a standard car. No movers or appointments required.
100-Day Trial – Sleep on it, live with it. If it’s not the right fit, return it within 100 days for a flat £99 fee.
Hassle-Free Returns – Keep it in original condition and packaging, and we’ll handle the rest—labels, pickup, and refund included.
Designed to go where a traditional bed frame can’t. The boxes carry easily through narrow doorways and hallways before expanding into a full-size bed.
No Lift? No Problem.
Easy to carry upstairs. Lightweight boxes make upper-floor deliveries simple, even in a flat without a lift or up a narrow, spiral staircase.
Delivered in a Box
Compact delivery, full-size comfort. Your bed frame arrives in compressed boxes, ready to expand into its full shape once unboxed.
No Tools Required
None of the flat-pack hassle. No tools, no removal men, no instruction booklet. Simply zip the pieces together and it’s ready for your mattress.
Premium Comfort
Built on high-density SmartFoam™ engineered for lasting support and shape, tested to hold its comfort through years of everyday use.
Soft Edges
Foam all the way through, so there's nothing to squeak or rattle. Rounded edges mean no sharp corners and no stubbed toes in the night.
A bed designed, for modern living
Built to Last
Made with sustainable SmartFoam™ and hard-wearing fabrics that stand up to spills and everyday wear.
Comfort in Every Detail
Soft, rounded edges mean no sharp corners and no stubbed toes, just smooth, modern comfort.
Made for Real Life
Pet-friendly, spill-resistant and easy to clean. Built for every member of the household.
A new way to think about what a bed can be: quieter, softer and made for real life.
SmartFoam™ Core
Made entirely from 100% vegan SmartFoam™, the O2 moves with you, giving balanced support and cloud-soft comfort without the creaks of a traditional frame.
A new way to think about what a bed can be: quieter, softer and made for real life.
Quiet by Nature
All-foam construction keeps the O2 silent and steady. No creaks, no wobble, just uninterrupted sleep from night to morning.
A new way to think about what a bed can be: quieter, softer and made for real life.
Made to Last
Wrapped in OEKO-TEX® certified Performance Weave fabric that's spill-resistant, durable and soft to the touch.
A new way to think about what a bed can be: quieter, softer and made for real life.
Designed to Move
Supportive yet light enough to handle, the SmartFoam™ structure is easy to carry upstairs, simple to set up and effortless to move around.
A colour for every taste
FAQs
What is included with the purchase of the O2 Bed SmartFoam™ Cloud Frame?
O2 Bed SmartFoam™ Cloud Frame is a frame bed only, which means the purchase includes the bed frame and headboard. Mattress and pillows are not included.
How much is delivery?
We deliver to you for free. We are passing the savings from our logistics innovation to you.
How does the 100 day trial work?
Love it or return it within 100 days for a £99 flat fee. Just keep it in original condition, protect it, and we’ll handle the rest, including return labels and a full refund once it's processed.
How do I clean the bed?
Rove Lab's Performance Weave repels liquid. If a spill occurs, quickly soak up the spill with an absorbent towel. If marks remain, dampen a cloth with warm water and gently dab away stains.
How much weight can it support?
It is impossible to break your bed with weight thanks to Rove Lab SmartFoam technology. It took a 10 ton press to condense your bed down into its revolutionary packaging.
Does the bed change form over time?
Everything wears with time, but we’re confident it’ll last for years. Our lifetime warranty ensures you can get a new replacement bed frame anytime under the warranty terms.
How does the assembly work?
You can access the assembly instructions for your O2 Bed SmartFoam™ Cloud Frame [here]. You can also check out the assembly video [here].
What is covered by the warranty?
From our Performance Weave fabric to the game-changing Smart Foam, every component of your bed frame is protected from wear and tear under our warranty. While the fabric is treated to help you clean up spills, the warranty does not cover spills and stains. Learn more.
I bought the King Size but the box says Queen, did I got the wrong size?
No! If you purchased a King size, your packaging may be labelled as “Queen,” as this corresponds to the equivalent US size. Rest assured, the product inside matches your King order.
Customer Reviews
Overall rating: 4.8 / 5 from 462 reviews.
So easy to setup! Looks great and it's very comfortable.
One plus is that I don't have to worry about knocking my toes on the furniture ... It's foam 😊!
Love this bed! It was so easy to set up. It looks even more plush in person. It definitely stands out in my bedroom. Great buy, great value! The ottoman goes nicely with it, as well.
This was by far the easiest bed-frame I have ever put together. Other than requiring the knowledge of how a zipper works, you need absolutely no tools and no equipment. It’s open, zip it up and you’re done. We are using this bed-frame in our guest room because we can store it when it isn’t being used, and quickly put it together when we have visitors. My wife and I are extremely pleased with our purchase. Eventually we will be adding a few of the other pieces to our basement in the kids playroom. What a great concept! Definitely going to outfit specific areas of our home with Rove Lab furniture.
Cute and soft. My cats love sitting on the headboard!
If you are short and petite I would rec having someone help you with the process of putting the frame together.
Ensuring that the product isn’t faulty before shipping. We still have 3 more frames to set up. I am not feeling very confident. I really like the look of the bed and I want it to work, but I almost have returned the other three because I’m scared we’re going to have another faulty bed. I’m not sure if it’s possible to send us another headboard that doesn’t have faulty zippers. This is the full bed that we ordered.
I am so pleased with this purchase. I could not stomach buying another rickety frame that would stub toes, bang against the wall, or make extra noise. This felt like a risky decision, but has been great so far!
Bed is certainly not the same colour as advertised, but more importantly, it’s not tidy and fancy like the picture - it’s poorly shaped at corners, flimsy edges, corners not filled out by foam so seams and fabric at corners sit bulky and mangled, foam bent in the middle of edge pieces so they sit in a zigzag shape along the mattress. Not completely dissatisfied, but expected much better quality and colour/material for the price point. Annoying, cause I’m super happy with the Rove couch I received - material is way nicer, better colour and good rigidity.
The sides are flimsy, they don't stand up well. And they aren't straight either. It would have been much better to have the headboard zipped to the base and a mattress. No sides at all. It looks terrible the way it is.
I’m genuinely obsessed with this bed frame, it truly feels like sleeping on a cloud. The comfort level is unreal, and it instantly elevated the whole vibe of my bedroom. I love how easy it was to put together, super quick and stress-free, which I really appreciate.
The color is absolutely beautiful and goes perfectly with my space, giving it that cozy but elevated look. The quality feels amazing, very sturdy and well made, not flimsy at all. I’ve been using it for about three weeks now, and honestly, I haven’t found a single flaw.
I’m a single female and getting furniture upstairs can be difficult. This bedframe was easy to assemble by myself . The mattress fits perfectly on the frame and it’s a comfortable bed with soft edges .
My favourite addition to our bedroom. I love how low this frame is to the ground without feeling like you’re sleeping on the floor (we have an old dog and she can’t jump on high beds) and I also love that it’s soft so I no longer stub a toe in the middle of the night
I purchased it during a sale. When I called customer service, the representative was very helpful with checking the available stock on the Helilum Cloud. At the time of the order, it was out of stock, so I ordered Platinum Grey . She reassured me that she would be able to help me change the order to Helilum Cloud prior to the shipment date when it comes back in stock soon. Shipment was fast. My product came in so quickly too!
Not only am I so happy with the customer service, I am obsessed with the color, comfort, and style. I can just jump into the bed without worrying about breaking anything. It was so easy and fun to set-up !
I purchased it during a sale. When I called customer service, the representative was very helpful with checking the available stock on the Helilum Cloud. At the time of the order, it was out of stock, so I ordered Platinum Grey . She reassured me that she would be able to help me change the order to Helilum Cloud prior to the shipment date when it comes back in stock soon. Shipment was fast. My product came in so quickly too!
Not only am I so happy with the customer service, I am obsessed with the color, comfort, and style. I can just jump into the bed without worrying about breaking anything. It was so easy and fun to set-up !
I got a fabric sample before ordering because I was worried about my cat. She has a history of destroying furniture, so I was honestly a little nervous. But I went ahead and ordered it anyway, and I’m so glad I did. She does try to claw at it sometimes, but the scratches don’t really show at all. The Performance fabric is great. It’s soft enough to be comfortable, but tough enough to survive a few enthusiastic swipes.
The mattress frame and bench fit my space perfectly and look amazing together. My cat somehow thinks the headboard and bench are her own bed, which is hilarious to watch. Seeing her claim the furniture as her own makes me love the setup even more.
Most people seem to have chosen Helium Cloud, but I went with Platinum Grey and I really love it. The color is subtle and matches my room perfectly. It’s one of those colors that makes a space feel calm but still stylish.
I also want to say that the price feels very reasonable for what you’re getting. Furniture that looks this good, feels this solid, and can withstand a cat’s curiosity isn’t usually this affordable. Honestly, I’m thinking about getting one of your sofas or even a cat sofa in the future, because I trust the quality so much.
Overall, I’m extremely happy with my purchase. Everything looks amazing, fits beautifully, survives a few cat attacks, and feels worth every penny. If you’re someone with pets or just want something that’s stylish, functional, and built to last, I can’t recommend this enough. This setup really delivers on all fronts.
Seriously recommend this bed!! I set it up by myself and it took 30 minutes. If you want a simple, cozy platform bed / cloud bed dupe this is it! I will mention that it is sliiiiiightly more cream coloured / warm toned in person compared to the photos posted by the company, which makes the bed appear a little more greyish.
Seriously recommend this bed!! I set it up by myself and it took 30 minutes. If you want a simple, cozy platform bed / cloud bed dupe this is it! I will mention that it is sliiiiiightly more cream coloured / warm toned in person compared to the photos posted by the company, which makes the bed appear a little more greyish.
I should have read into the detail. I didn’t realise it was all foam. It wasn’t easy to zip together. Not ideal to keep in the corner of a room as very hard to push out so you can make the bed weekly.
Not a very durable bed I feel, the sides go wonky. I was thinking there will be a mattress but there wasn’t any. It doesn’t look like a standard size bed so will be tough to get a mattress
This is perfect for my grandson, he loves it. Also he can't break the bed frame and apart from fabric wear and tear ripping is minimised.
The only downside is the limited choice of colours - some darker ones (having a special needs child ) means that I'm going to have a supply of spot remover for the inevitable stains.